UX Design, Brand Strategy, Service Design. Facilitator.
UX Research: Qualitative Research (Interviewing), Quantitative (Survey), Immersion, Observation. Persona, Empathy maps. User testing, Hotjar, Analytics.
Brand Strategy: C D map, Golden Circle,
UX/Service Design: Customer Journey Maps and Proposed User Flow Maps, Prototypes (Interface, Mockups and Wireframes).
At the end of 2015 Reschia was facing some issues with the positioning of their website and online shop, and online sales were suffering. A new team was also starting to work together.
In the beginning I was supposed to work only with the SEO but with decided to dig a big deeper to create a sustainable solution that would work for the sales & marketing team.
First step was to research Reschia client base and market landscape. I designed a workshop to talk about the brand DNA and define a clear vision and values.
With all the information I created a customer journey that would help us create the first wireframes.
I redesigned the landing page to a one pager with all the basic information and with clear call-to-action buttons. I also redesigned the Tictail shop to be more intuitive.
Co-designed with the client an open-studio weekly day, to increase the VIP experience of the clients.
We went on to co-design a digital marketing strategy that would help the marketing & sales team to continue with a clear view.
An increase of sales by a 35% after the first month.