Turning trends into business opportunities

 

In the framework of the ELISAVA Master’s Degree in Research for Design and Innovation we developed a trends analysis laboratory for identifying and applying trends in three principal sectors: social trends, fashion trends and product trends.  

 

ROLE:

Facilitator. Lecturer.

TOOLS/METHODS:

Introductions and endings. Building trust. Participation and discussion. 

THE CHALLENGE:

A short and intense summer course with an international group with different backgrounds. The main challenge was to be able to open the diamond and close it, meaning having enough time to research and to get tangible concepts.

THE ACTION:

Work in teams, research, ideate, prototype, get feedback, iterate and present.

THE results:

Five possible business ideas...And a lot of reflections.