Designing a digital solution for UR

 

A true collaborative design process between UR (Sveriges Television), Hyper Island and McCann Stockholm.

 

 
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ROLE:

UX researcher, concept developer, strategist, facilitator.

TOOLS/METHODS:

UX Research: Qualitative Research (Interviewing), Quantitative (Survey), Persona, Empathy map.

UX/Service Design: Prototypes (Interface, Mockups and Wireframes).

THE CHALLENGE:

Create a digital strategy and social objects for an educational tv-series about teaching computer programming in school.

THE ACTION:

We took a design thinking approach to this advertising project and together with the client and McCann we iterated continuously on different solutions. Working together in sprints we drafted ideas, tested on the end-user (teachers)and continued development of the idea based on feedback received.

THE RESULTS:

A unique experience, where we worked together as a team, even if there were three parts involved. The digital video campaign is the most successful UR has launched to date.

Check out the campaign here

I wrote an article about the team process Read it here.