The best commute is not commute


A business transformation idea for Volvo Cars. If the future is crowded and more and more people are going to be freelancers, how is commuting going to look like?



Research, Facilitator, Concept Development


Trend research, Storyboard, Interviews, Business model canvas


To design a business transformation idea for Volvo Cars.


Extensive trends and market landscape research. 


THE results:

Volvo Smart Hub - Made By Sweden is a B2B-solution transforming the Volvo-experience and values into a Swedish workplace concept. The idea is for companies and consultants to rent on-demand office space on strategically chosen locations outside of the city center – close to their employees’ homes – in order to reduce the amount of time spent commuting.