The best commute is not commute

 

A business transformation idea for Volvo Cars. If the future is crowded and more and more people are going to be freelancers, how is commuting going to look like?

 

ROLE:

Research, Facilitator, Concept Development

TOOLS/METHODS:

Trend research, Storyboard, Interviews, Business model canvas

THE CHALLENGE:

To design a business transformation idea for Volvo Cars.

THE ACTION:

Extensive trends and market landscape research. 

 

THE results:

Volvo Smart Hub - Made By Sweden is a B2B-solution transforming the Volvo-experience and values into a Swedish workplace concept. The idea is for companies and consultants to rent on-demand office space on strategically chosen locations outside of the city center – close to their employees’ homes – in order to reduce the amount of time spent commuting.